Agencies hire Eleven to help sharpen their positioning and create a strategic—rather than haphazard—approach to growth.  And then the relationships tend to morph into a number of other areas, which can include:

• Working with the CEO and his or her management team on clarifying the positioning of the agency to make sure it's compelling and powerful and simple. 
• Supporting the CEO/CMO in helping them create a culture of winning inside the organization.
• Crafting the credentials story and how to approach more compelling case histories
• Driving the development of a Marketing plan that's focused and executable. 
• Training the staff in New Business. This typically takes the form of a 2 day workshop that can involve anywhere from 15-45 people. 
• Editing and rewriting RFPs 
• Serving as Pitch Doctor on major pitches--working with the team on crafting the argument, telling the story, and how to bring the content to life. 
• Serving as the counselor to the CEO. With two clients, I'm on phone calls with the CEO 2 and 3 times a week, debating decisions on people and clients and strategy. It gives them an objective, experienced voice who will never lie to them, or worse, tell them what they want to hear. 
• For two of my clients I sit on their Executive Committee; my name is next to deliverables and I'm accountable. 
• Executive Coaching. Some CEO's use me to coach senior executives or potential stars who’ve got great skills but a dysfunctional approach to the business. Also, I'm often asked to help moderate communications issues between department heads and get them working together better.